The inconsistencies, sponsorship experts say, lie in a brand’s self-identity, a company’s read of current consumer attitudes, the spokesperson’s bank of goodwill and, in some cases, what other celebrity sins are making news that week. All those combine to twist the ethical lines.

A bad-boy or bad-girl image
“Kellogg is a family brand. How does Mom, who does the family shopping, feel about Phelps?” said David Reeder, vice president of GreenLight, a brand and entertainment consulting firm.

Subway would make a slightly different calculation, based on its target market of young adults, Reeder said. “Additionally, Subway may have so much invested in (Phelps) that they have little choice but to ride it out and hope the whole thing ends up in the rearview mirror.”

SO, EVERYONE SHOULD HAVE A FOOTLONG!

Our Values
Kellogg Company’s values shape our culture and guide the way we run our business.

Integrity
At Kellogg Company, we act with integrity and show respect.

Demonstrate a commitment to integrity and ethics.
Show respect for and value all individuals for their diverse backgrounds, experience, styles, approaches and ideas, unless they don’t fucking coincide with our values.
Speak positively and supportively about team members when apart.
Listen to others for understanding, again, as long as they align with our fucking understanding.
Assume positive intent
Accountability
We are all accountable.

Accept personal accountability for our own actions and results
Focus on finding solutions and achieving results, rather than making excuses or placing blame.
Actively engage in discussions and support decisions once they are made.
Involve others in decisions and plans that affect them
Keep promises and commitments made to others, as long as you what the fuck we say.
Personally commit to the success and well-being of teammates
Improve safety and health for employees, and embrace the belief that all injuries are preventable
Passion
We are passionate about our business, our brands and our food.

Show pride in our brands and heritage
Promote a positive, energizing, optimistic and fun environment
Serve our customers and delight our consumers through the quality of our products and services
Promote and implement creative and innovative ideas and solutions
Aggressively promote and protect our reputation
Humility
We have the humility and hunger to learn.

Display openness and curiosity to learn from anyone, anywhere. Do we need to say it again? As long as you don’t fucking cross us.
Solicit and provide honest feedback without regard to position
Personally commit to continuous improvement and are willing to change. (Not really)
Admit our mistakes and learn from them. (If we ever fucking made a mistake).
Never underestimate our competition
Simplicity
We strive for simplicity.

Stop processes, procedures and activities that slow us down or do not add value
Work across organizational boundaries/levels and break down internal barriers
Deal with people and issues directly and avoid hidden agendas
Prize results over form
Results
We love success.

Achieve results and celebrate when we do
Help people to be their best by providing coaching and feedback
Work with others as a team to accomplish results and win
Have a “can-do” attitude and drive to get the job done
Make people feel valued and appreciated
Make the tough calls. That’s why we had to tell Mr. Phelps to take a fucking hike.

anyway, as i was saying… there are LOTS of families like mine. welcome to the recession.

You have made the right moral choice, hooray moral victories!

But I bet you will begin to feel a whole lot better since you cut out the white flour, sucrose saturated, and highly processed foods that come out of the mega-corpses.

Hooray for whole grains! Go luscious dates! Make your own trail mixes for each kind of munchies you have: “I want something sweet,” “I want something spicy,” “I want something with worcestershire sauce…”

Greg, you should probably write a letter to Subway as well.

That said, I’m off to Mr. Sub to grab a sandwich, I’ve got the munchies.